Tip #1: Listen to Your Client’s Needs
While you may believe your product offers superior value, it’s better to show your prospective customers rather than telling them – people generally believe principles they come to learn first-hand. In order to better serve your client, spend most of your time listening and coming to understand their needs.
Tip #2: Price effectively, Price Fairly
Although there may be a tendency to price at the extremes, always try to set your prices in a fair range so you can build sustainable, long-term customer relationships, rather than having to adjust your prices constantly.
Tip #3: Explore New Marketing Channels
When I had my recent successes, I was able to combine my traditional in-person skills with new on line lead channels that gave my product more exposure. Since sales cycles are ever increasing as competition rises, make sure you are exploring new opportunities to reach your customers.
Tip #4: Reward Loyalty, Selectively
Many companies offer blanket loyalty rewards to all customers – instead, tailor your loyalty rewards to specific customers, as they’ll appreciate the personal nature of the offering and are more likely to remember your product.
Tip #5: Innovate, Always
Developing personal relationships with your customers is important, but it’s equally important to keep improving your product and processes to better serve your clients.
Businesses that stand still in today’s competitive environments are likely to be left behind – make sure to stay ahead of the curve by constantly seeking ways to better serve your existing and potential customer base. Pay close attention to trends within your market, and try to be proactive in your offerings – aim to delight your customers by bringing them the latest and greatest, before they even anticipate it.